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    <lastBuildDate>Fri, 28 Aug 2026 09:13:13 GMT</lastBuildDate>
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      <title>Art direction in the age of AI</title>
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      <description>When the production cost of an image goes to zero, the scarcity moves up the stack. Here&apos;s what stayed valuable, and what didn&apos;t.</description>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
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      <title>How we ship identities in eleven days</title>
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      <description>An honest breakdown of the pipeline, team shape, and review cadence behind our fastest brand sprints.</description>
      <pubDate>Sun, 22 Mar 2026 00:00:00 GMT</pubDate>
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      <title>Stop building design systems in a vacuum</title>
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      <description>Most systems die the day a real designer tries to use them. Here&apos;s how we keep ours alive.</description>
      <pubDate>Wed, 04 Mar 2026 00:00:00 GMT</pubDate>
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      <title>Fine-tuning is a creative decision</title>
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      <description>Treating model selection and fine-tuning as a craft choice — not an ops problem.</description>
      <pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate>
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      <title>What we learned shipping 300 sites</title>
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      <description>After three hundred production launches, the failure modes rhyme. Here&apos;s the shortlist.</description>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
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